Umbria | Social Media Analysis for Consumer Insights

Visit J.D. Power and Associates Corporate Site »

HOME

CONTACT

CLIENT LOGIN »

Umbria is a marketing intelligence company that analyzes social media—including blogs, message boards, Usenet, and product review sites. Umbria delivers not just data, but insights into brands, markets, consumers and trends.

J.D. POWER AND ASSOCIATES ACQUIRES UMBRIA INC.

J.D. Power and Associates, a business unit of The McGraw-Hill Companies (NYSE: MHP), today announced the acquisition of Umbria Inc., a marketing intelligence company that specializes in social media and consumer-generated media research. The acquisition will further enhance J.D. Power and Associates’ voice of the customer-based studies on quality and customer satisfaction, which are used by leading manufacturers and service providers in a variety of key global industries. Umbria's analysis tools for social media will ensure that consumer-facing industries have the latest market intelligence they need to see emerging trends and get valuable feedback from the digital voice of the customer. » Read more

TREND SPOTTING IN THE BLOGOSPHERE

MEGATRENDS IN 2007:

WHAT DO THEY MEAN FOR CPG COMPANIES IN 2008?

Missed the webinar on Megatrends? Contact to us to learn about a replay. Umbria CEO Janet Eden-Harris, was joined by Carter Truong, Umbria Senior Analyst, in a retrospective look at common themes seen in social media across industries in 2007 and what it means for CPG companies in 2008. Contact info@UmbriaListens.com.

UMBRIA LISTENS, ACCEPTS J.D. POWER BID

Modern times call for modern efforts at gathering effective assessments of products like the famed awards J.D. Power issues to car manufacturers and firms in other industries. Their studies should receive an infusion of new information with news of their Umbria acquisition. With the deal, J.D. Power will be able to tap commentary on blogs, message boards, and social networking sites about the categories of products and services they cover. » Read more

MISSED THE WEBINAR?
CATCH IT IN RERUNS...

With the countdown to digital broadcasting, with a final cutover date in February 2009, the convergence of TV and Internet is becoming a reality. If you missed the May 8 webinar on "Media Convergence," you can still catch a rerun. In this webinar, we discussed topics such as:

What are the profiles of the consumer personas using online media and how have they changed over the past year?
What are the barriers to moving to online programming?
How do internet users feel about online advertising?

MINING THE BLOGOSPHERE TO CRAFT A REPUTATION

Find out how four lively bloggers boosted a company's bottom line. Branding vendor Brains on Fire turned to Umbria to analyze conversations around a topic and found a demographic that was more active in the blogosphere on the topic than expected.
» Read more