SUSTAINABILITY REPORT 2.0
Based on the analysis of 40 million blog posts collected during the past six months, the identifies six major industries that are being discussed frequently: automotive, retail, oil and gas, food and beverage, household products, and utilities.
The report also finds that consumers are increasingly holding companies responsible for not only offering eco-friendly products, but also for acting in a sustainable manner. In addition, as consumers express feelings of uncertainty about how to effect environmental change on a personal level, they are also looking to the brands they use to provide information and clear direction.
The report is designed to provide industry executives with ongoing measures of the extent of consumer engagement around the topic of sustainability, and how that engagement is influencing the buying habits and preferences of their customers and other consumers within their targeted demographics.
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