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Registration is on a first-come, first-served basis.
The speakers will look at brands and products in the automotive, electronics, consumer packaged goods, retail, and energy industries, and discuss why some are booming and others are bombing on the sustainability topic.
What: Complimentary Webinar
Topic: The Blogosphere: Greenfield or Minefield?
Date: Wednesday, January 30, 2008
Time: 1 pm EST, 10 am PST
Featured speakers:
Janet Eden-Harris, CEO, Umbria
Janet Eden-Harris joined Umbria from the leading, multinational market research and information services company, Information Resources Inc. (IRI). As Executive Vice President and Chief Marketing Officer at IRI, she was responsible for global marketing operations, product management and strategy.
Averill Doering, Manager of Consumer Insights & Strategy, Umbria
Averill Doering works with Umbria's corporate clients to develop and execute research, mining data from social media, and synthesizing that data to produce actionable recommendations. Averill also leads Umbria's environmental sustainability research and thought leadership.
In this webinar, the speakers will answer questions such as:
- Who are the winners and losers in getting a sustainability message across?
- What demographic segments are most concerned about sustainability?
- What topics get the most traction in social media?
- Are consumers changing buying behavior because of environmental concerns?
- How can I tap into the wealth of information in the blogosphere on environmental topics?
If you're involved in sustainability issues—as a political, corporate, or environmental organization—this is a webinar you won't want to miss.
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