Is the growing interest in eating organic a fad or is it an industry-shifting event that will impact the way food is grown, distributed, marketed, and consumed? Online conversations about this industry have increased steadily in the blogosphere over the past months. The blogosphere provides an unprecedented view of what consumers really think…Unaided. Unbiased. Unvarnished. Predictive.

		What are the food topics that bloggers mention most often?

Based on the wealth of conversations from the blogosphere and consumer generated media, Umbria offers quarterly reports focusing on topics directly related to the rapidly growing Organic and Health Trends industry. In these reports you will gain insight into both the age and gender of speakers, what they discussed, and the implications for companies serving this industry.

Here’s a few examples of Umbria thematic insights and recommendations:

• How do bloggers speak about organically grown food vs. traditionally grown food?
• Who drives online conversations and how does each demographic group’s opinion differ?
• What are the sub-topics that drive a majority of the online conversation?
• What are the consumer criteria for choosing organic vs. traditionally grown food?
• What are the implications for “going organic”?