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UMBRIA CONNECT™
How can you target the right conversations?
With 55+ million blogs and the blogosphere growing by a blog a second, how do you find the bloggers you care about? While other blog searching tools give you results by keywords, they can’t filter results by sentiment, age, and gender, and many cannot filter out spam blogs.
How do you build an online social network dedicated to your company, product, or service?
With Umbria Connect you can locate bloggers by gender and age that are already highly engaged and discussing your company’s product (or your competition) offering insight into what they like, dislike, and why.
Umbria’s Connect Service provides you a monthly list of bloggers (URLs) based on your selects for age and gender that spoke either positively or negatively about your topic of interest.
Imagine the time, money, and resources it would take to build a community of highly targeted, relevant, and engaged future and current customers.
These are bloggers that are already highly engaged and discussing your company’s product (or your competition) offering insight into what they like, dislike, and why.
How much would that be worth?
Umbria’s Connect Service provides you a monthly list of bloggers (URLs) that spoke either positively or negatively about your topic of interest.
- Know who to pursue for new customer acquisition by targeting bloggers using your competition’s product
- Seed a community of passionate supporters for:
- Word of mouth campaigns
- Test marketing and advertising concepts/positioning
- Test receptivity and feedback to product ideas, new applications, and/or product line extensions
- Build your own panel to provide objective, yet friendly feedback
Umbria Connect: Highly Targeted, Highly Actionable
As the internet matures and becomes a must-have communication channel, the importance and effectiveness of word of mouth are more relevant now than ever before to marketers.
Identifying those bloggers that are engaged and passionate about your topic is a critical first step.
Building a trusted community around your brand is the essential next step for product/marketing ideation/feedback, and to use as a friendly base for word of mouth marketing campaigns.
Umbria’s Uniqueness: Data Accuracy
Using publicly available sources of CGM (Consumer Generated Media) is challenged by the prevalence of spam—which can account for as much as 80% of posts (depending on the topic). Umbria cleanses the data using a 3-step process that includes using machine learning algorithms and human review to remove spam, false positives, and other data that aren’t pertinent to the clients defined topics.
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