Umbria's standard product suite is designed to provide our clients with insight into the following business needs:

Product Tracker™: Tracks feedback from customers about what they like, don't like, and what can be improved regarding your products and features.

Brand Tracker™: Tracks what consumers are saying about your brand and your competitor's brand.

Trend Tracker™: Provides early insight into market trends.

Marketing Tracker™: Tracks how marketing campaigns affect the online buzz about a company, a brand, or a product.

Umbria Connect™: Identifies engaged bloggers so that you can engage with them for word of mouth campaigns and test marketing.

KEY FEATURES

• SPAM Filtering for Data Integrity Umbria uses data mining to remove "Splogs" (or Spam blogs) and false positives, which can skew analysis results by as much as 50%.
• Awareness Tracking Helps managers gain awareness in the online community to understand consumer interest in brands and products.
• Voices Analysis Provides an understanding of how brands and products are spoken about and who is doing the speaking.
• Feature- and Attribute-level Analysis Provides insights into what topics are most important to consumers and which are the most frequently discussed brand or product issues and features by frequency of occurrence.
• Sentiment and Satisfaction Analysis Umbria provides insights into the discussion and the context of discussion about brands and whether or not the discussion is positive, negative or neutral.
• Demographic Analysis Umbria's demographic analysis into markets provides an understanding of whether or not a target segment is being reached and if there is an opportunity to target additional demographic segments.