MARKETING TRACKER

Is your marketing making waves on line?

Some marketing programs can be traced directly to increased sales. Most can't. What if you had a way to ‘listen in' on what your target customers were saying about you as a result of y our marketing efforts? How much would that be worth?

Marketing Tracker identifies customers that are talking about you in their blogs, and tracks how your ‘share of buzz' and their overall feelings about you change over time; what themes are most talked about, and how different users react differently to your messages. The service also provides insights into the target market demographics, enabling marketers to determine if they're reaching their target markets.

Track share of buzz to assess effectiveness of campaigns.
Track changes in consumer sentiment (positive, negative, neutral)
Assess brand loyalty
Determine how existing and new customers differ in their reaction to your campaigns
Learn what messages resonate with target/demographic segments

Umbria's Uniqueness: Demographic Segmentation & Data Accuracy

Only Umbria has the ability to provide an analysis of your customers in the blogosphere by age and gender. Demographic segments typically show wide variation; that understanding is key to making good marketing decisions.

In addition, using CGM (Consumer Generated Media) is challenged by the prevalence of spam, false positives, and distracting data—which can account for as much as 80% of posts in some topics. Umbria cleanses the data using a 3-step process that includes using machine learning algorithms and human review to remove spam and other data that aren't pertinent to the clients defined topics.

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To download specifics on Marketing Tracker, » click here .

THE CHICKENS COME HOME TO ROOST

Burger King's viral marketing campaigns have become famous, and their Coq Roq campaign was no exception. But for the wrong reasons. initially the campaign received positive "buzz" but blogs turned negative for both Burger King and Slipnot, a masked metal band, when they filed a lawsuit claiming the "roquers" were co-opting their image and Burger King countersued. » More